Above, Eastman Avenue Elementary School students were outfitted with Adidas gear, through a partnership with the nonprofit Good Sports. (Photos courtesy of Good Sports.)
What kid doesn’t love a shiny new pair of Adidas sneakers?
At Eastman Avenue Elementary School in East Los Angeles, nearly 1,000 students received new Adidas tennis shoes and clothing through a partnership with Adidas and Good Sports, a Boston-based nonprofit organization that provides sports equipment to schools and youth organizations.
“Access to sports and physical activity has countless benefits on the healthy development of a child that go further than just the physical benefits,” said Good Sports Senior Account Manager Courtney Schermerhorn. “Children who are active and participate in sports do better in school, they do better socially, they have more confidence and they do better in life. Working to ensure all youth have access to the equipment needed to get active is the goal we are working toward.”
Eastman Principal Teresa Armas expressed appreciation for the donation from Adidas of backpacks, shorts, T-shirt and soccer balls.
“We are all limited in time and resources,” she said. “When organizations like Good Sports come into our schools, it brings hope and excitement to the students who truly need it. We are so grateful for this partnership and for the inspiration and boost in self-confidence our students received.
“The power of play, engagement and inclusion creates an atmosphere that enhances learning and fosters belonging and connection,” she said. “Our students were absolutely beaming. To me that is just priceless.”
During the event, Eastman students proudly showed off their new kicks, competed in relay races, shot hoops and bounced around their new soccer balls while being coached and cheered on by Adidas employees who donated their time to give back to the community.
“I am a big Adidas fan,” said student Valentine Torres. “This is so cool!”
“Wow, this is all for us?” asked third-grader Angel Tostado. “I love my new tennis shoes and all of the awesome gifts in my backpack. Today felt like Christmas!”